Amazon Prime Day

The next Amazon Prime Day is incoming – it's October 7 and 8 2025, FYI – serving two days of low prices and killer deals. The most useful Prime Day of the year, falling in the run-up to Christmas and party season, you can expect discounts across cult brands and those of TikTok fame (from Olaplex and CeraVe to Elemis, Garnier, Medik8 and Paula's Choice). Nope, Prime Day 2025 isn't just good for tech, Amazon devices and mattresses. There is plenty for fashion and beauty sleuths to get excited about, too. Ahead, discover GLAMOUR's edits of Prime Day beauty deals, Prime Day fashion deals and Prime Day sex toy deals.