17 best blushes I've tested – from creams to liquids & powders
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Be it a gentle halo of pink, a vibrant pop of coral, or a foolproof peachy hue, choosing one of the best blushes is guaranteed to elevate your makeup in the most effortless way possible. “Blush should give your face a healthy touch, like you've got a lot of oxygen in your skin,” says professional MUA Gucci Westman, whose client list includes Anne Hathaway, Gwyneth Paltrow, Jennifer Lawrence and Cameron Diaz.
With summer just around the corner, now feels like the perfect time to invest in gorgeously glowy makeup products that'll have us all glistening in the golden hour sunshine. But where to begin with your shopping quest?
From liquid blushes to powder blushes and cream blushes , there's something to suit everybody's preference. And each of those iterations have their own benefits, too. Take liquid blush, for example. It melts seamlessly into the skin without looking matte and cakey – but it is easy to over-do it. Elsewhere, a cream blush can be more versatile and great for adding colour to your lips and eyelids as well as your cheeks – but the pigment may not be so strong.
Enter, our guide to the best blushers of TikTok fame. We've put together a roundup of the very best blushers of all time, including some of our tried-and-true faves. TBH, a quick scroll through #BeautyTok (and our edit) will tell you that brands like e.l.f, Rare Beauty, Rhode and Charlotte Tilbury are still the ones dominating the burgeoning world of blusher – but there are some fun new players to get excited about, too.
Here's everything you need to know.
SKIP TO: Our full reviews | How we test blushers | How to apply blusher | How are cream, liquid and powder blushers different? | How do I find the right blusher for my skin tone?
Meet the experts:
- Celebrity makeup artist Gucci Westman.
- Ateh Jewel, founder of Ateh Beauty
How we test blushers:
When deciding which blushers deserved a spot in this edit, we scrutinised the formulas based on the level of pigment they provided, how easy they were to blend, and how long they stayed looking fresh on the skin once applied. We were also keen to make sure that we only included blushers that offered a wide range of shades to suit all skin tones.
Other notable factors? Whether the formula was cruelty-free or vegan, whether the packaging was recyclable, and how easy they were to travel with. The results are in.
Firework content
Products displayed on the shelves courtesy of Oliver Bonas and Assouline.
How to apply a blush:
Traditional wisdom led us to believe that blush should never stray from just the apples of the cheeks. That said, a more modern way to wear blush is higher on the cheeks with a horizontal sweep of the brush “for a lifting effect,” says Gucci.
“If you have a bit of darkness under your eye it's also helpful to bring your blush a little higher,” she adds, as it can help to cancel out the grey blue tones. Or to create a sun-kissed look, you can even take your blush down the bridge of your nose, Gucci notes.
What you use in order to apply your beauty product often depends on the type of blush you're using as well as your personal preference. For example, powder blushes are best paired with makeup brushes, while you can apply most cream blushes by dabbing the product with just your fingers or a makeup sponge.
However, Gucci also notes that the size matters when applying any type of blush with a makeup brush. “You lose control with a giant fluffy brush, whereas a small brush allows you to be more targeted and to buff and blend."
Shop the edit of the best blush formulas below to find which one is right for you…
Your blusher FAQs, answered:
How are powder, cream, and liquid blushes different?
Cream, powder, and liquid blushes are different in both how they're applied, and how they look on the skin. Super pigmented and punchy, liquid blushes are lovely and long-wearing — making them ideal if you're keen to achieve the kind of impactful flush that lasts all day. Meanwhile, a powder blush has more of a soft-focus matte finish, whereas a cream blush is more dewy and glowy — but both are natural-looking, and really buildable.
When it comes to picking the right format, your skin type should also definitely come into play. If your skin tends to skew dry, you might want to opt for a gel or cream blush that includes some hydrating, skin-loving ingredients such as vitamin E and shea butter. On the flip side, people with oily skin are better suited to matte powder blush formulas.
How do I find the right blush shade for my skin tone?
We know that figuring out your perfect shade of blush can be a challenge on its own. But as soon as you take into account your skin tone, personal makeup style and all the latest trends, everything else is completely up to you: do you want something more subtle? Bold? Shimmery? Or bronze?
One good tip is to gently pinch your cheeks between your fingers for a few seconds in order to reveal your natural flush and match a suitable blush shade to accentuate it. A blush with golden and coral undertones works well with olive skin, while cooler rose and mauves are good blush choices for those with fair skin.
Melanin rich skin looks especially luminous with berry, plum and hot pinks. “The reason a lot of blushes look ashy on black skin is that they are formulated with white pigment as a base,” says Ateh Jewel, founder of Ateh Beauty.
Feeling inspired to upgrade your makeup routine with more beauty products? Check out our guides on the best eyeshadow palettes, best bronzers, best foundations and best concealers. We can also help you pick the best lipstick, best highlighter, best eyebrow product, best mascara and more.

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