28 best moisturisers in 2025, tried & tested by Glamour editors
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Let’s face it: not all “self-proclaimed” best moisturisers live up to the hype. The good ones leave your skin feeling hydrated, balanced, and calm. The bad ones? They can clog pores, trigger breakouts, or irritate sensitive skin. Basically, what works wonders for your bestie might wreak havoc on your face — so it’s all about finding what suits your skin type.
At its core, moisturiser is responsible for keeping our skin, er, moisturised and looking after our delicate skin barrier. “Think of your skin like a brick wall with cement in between the blocks. If you don’t look after it, the cement cracks and the wall leaks, letting moisture out and pollution and other negative things in,” says Dr Christine Hall, general practitioner in medical aesthetics.
Yep, it's safe to say that a moisturiser is a vital spot in your skincare routine. But with so many moisturising must-haves on the market, where do you start? “Just remember: everyone's skin concerns will differ slightly, so it's worth working out what your skin loves to sip on, taking into account seasonal or hormonal changes”, adds Dr Christine Hall.
To make things easy, we've broken down the best moisturisers by category, so you can find the perfect solution for oily skin and dry skin, salves that help reduce redness and hyperpigmentation, formulas infused with SPF or vitamin C, and a whole lot more.
Oh, and with Black Friday creeping closer, beauty retailers seem to be dropping their deals earlier than ever this year - and we've already spotted some on a few of our favourite moisturisers. Don't mind us while we stock up.
Best Black Friday moisturiser deals so far:
- ELEMIS Pro-Collagen Marine Cream SPF30 - was £98, now £78.40
- Embryolisse Lait-Crème Concentré Moisturiser - was £21.99, now £15.35
- Laneige Water Bank Intensive Moisturiser - was £35, now £21.35
- The INKEY List Bio-Active Ceramide Repairing and Plumping Moisturiser - was £18.99, now £15.20
- Weleda Skin Food - was £9.50, now £7.60
- Perricone MD Vitamin C Ester Photo-Brightening Moisturizer SPF30 - was £64, now £48
Meet the experts:
| Dr Christine Hall | GMC registered, general practitioner in medical aesthetics. |
| Dr Alexis Granite | Board certified, consultant dermatologist at CeraVe. |
How We Test & Why You Can Trust Us:
At Glamour, it’s literally in our job description to test beauty products – and no, that doesn’t mean swiping something on once and calling it a day. We spend weeks (sometimes months) trialling formulas, speaking to dermatologists, aestheticians and industry experts, and taking deep dives into ingredient lists to really understand how and why a product works.
When it comes to moisturisers, we’ve tested them across the entire Glamour team on different skin types and tones – from dry and sensitive to oily and acne-prone – to see how each performs. We look at how they feel on the skin, how they layer with other skincare and makeup, and most importantly, whether they actually do what they claim: hydrate, smooth, and give that healthy glow. If it’s made this list, it’s because it genuinely impressed us.
Firework content
Ahead, our full edit of the best moisturisers for all skin types…
Where in my skincare routine should I apply moisturiser?
“The most important thing is that your SPF will always come last. Following this rule, in general you should apply your skincare in order of consistency – starting with the thinnest and working up to the thickest which will usually be your moisturiser,” suggests Dr Christine.
Dr Christine advises to follow the rough order of toner first, then facial essences/serums, followed by a moisturiser and a dedicated sunscreen for face. “The only exception to that rule is if you use a facial oil in which case that comes after the moisturiser to occlude or seal everything underneath it in.”
After you’ve massaged in your moisturiser, don’t forget to gently dab on some eye cream (a caffeine eye cream, if you fancy), and use one of the best silk pillowcases while you sleep to complete your truly comprehensive skincare regime. Just remember: everyone's skin concerns will differ slightly, so it's worth working out what your skin loves to sip on, taking into account seasonal or hormonal changes.
Which moisturisers are best for each skin type?
If you're looking for the best moisturiser for oily skin or acne-prone skin, Dr Christine shares that it's better to look for a lighter, water-based, oil-free moisturiser. “Moisturising ingredients and humectants such as hyaluronic acid, squalane, ceramides and glycerin are all well suited to oily skin,” adds Dr Alexis Granite. “Other actives to consider include retinol, salicylic acid and niacinamide, all of which are especially good if you are prone to breakouts in addition to oily skin,” she continues.
Dr Alexis also advises to avoid occlusives that will block your pores, “including petrolatum, lanolin, mineral oil and paraffin.”
How about the best moisturiser for mature skin and the best moisturiser for dry skin?
“As we age, we produce less oil and our skin becomes drier. Look for richer cream moisturisers that contain ceramides and lipids to really nourish the skin barrier, and prevent further moisture loss,” shares Dr Christine. According to Dr Alexis, you may also benefit from layering a hyaluronic acid serum underneath “to help combat dryness.”
And if you want the best moisturiser for sensitive skin, Dr Christine advises to “look for fragrance and paraben-free, hypoallergenic formulations to avoid any unnecessary irritation.” You might also want to consider formulas with ceramides, emollients and aloe vera to help repair your skin's moisture barrier.
How often should I moisturise?
According to Dr Christine, “for those with very oily skin, moisturising with a light product once daily may be enough. Others might require a richer heavier cream that they might need to reapply throughout the day.” The truth is, dermatologists agree that constant hydration can benefit every skin type (yep, even oily and acne-prone). “Skin oil (sebum) and skin hydration are two separate things and just because the skin is oily does not mean it is well hydrated,” shares Dr Alexis.
For a day moisturiser, you should try and get some antioxidants (vitamins A, B3, C or E), so it's always a good idea to look out for potent plant extracts such as resveratrol, as well as some level of SPF (you still need to apply an actual sunscreen, though – something with at least SPF 30 should suffice). At night, should should use your night cream to incorporate a collagen-boosting retinoid, which is renowned for its rejuvenating, youth-boosting benefits.
Looking to upgrade your skincare routine? Read up on our guides on best cleansers, best face serums and more.




















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