Sexual Wellness

13 best sex toys for 2025, approved by our sexual wellness writer

Including LELO's newest release.
BEST SEX TOYS UK 2025

Featured in this article

LELO SONA 2 Cruise Sonic Clitoral Massager
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Womanizer Premium 2 Smart Silence Clitoral Suction Stimulator
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Smile Makers Collection The Firefighter Clitoral Vibrator
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I don't typically like to jump on the celebratory day train. However, National Orgasm Day does give me an excuse to run through my edit of the best sex toys EVER, so what's the harm of jumping on the train this time round?

It's a clear benefit of being a sexual wellness writer: getting to road-test the best sex toys before recommending which my online friends invest in. You could say it's a (pub quiz?) topic I know far too much about — even if it does benefit those looking for a regular rotation of clit vibrators, couples' sex toys and sex gifts to call on when seeking an orgasm.

A reminder of the basics: “Our sexual health is inseparable from our mental health and overall wellbeing”, says Sarah Mulindwa, Lovehoney's sex and sexual health expert. “We often talk about sex as being functional, or purely about fun or pleasure – which it absolutely should be, but this almost does it a disservice."

Also, we've all been prescribed regular orgasms by New York’s Department of Health – they can boost your mood, improve cognitive function, better your sleep, better your heart health, reduce period cramps and stimulate your body's production of oxygen.

With that in mind, we've dedicated time over the past five years to reviewing countless sex toys to bring you a guide to the crème de la crème. So, whether you're after a beauty of a bullet vibrator, a wand vibrator or even male sex toys to treat your other half, see below.

How we chose the best sex toys:

The GLAMOUR commerce team, made up of women of all preferences and ages, has been testing the best sex toys for the past five years — and after half a decade's worth of thorough reviewing, we know what it takes to make a great finger vibrator, rabbit vibrator, anal sex toy, egg vibrator... the list goes on.

The sex toys in our edit were all paired with water-based lube and tested during partnered play, oral sex and solo masturbation — while on holiday and in the next room to housemates — to ensure they live up to their designers' claims. We then scored each again against the following criteria:

  • Ease of use — Could our testers work out the control panel without a cover-to-cover read of the instruction manual?
  • Speed and intensity of orgasm — Did it provide pleasurable sensations, or simply numb them?
  • Design — Was it ergonomic, easy to hold and fit for purpose?
  • Settings — Was there enough variety? Any unique patterns we haven't seen before?
  • Volume — Could it count as a quiet vibrator? AKA, was it quieter than your electric toothbrush?
  • Waterproof — Did it work effectively in the bath and/or shower?

Transparency is important to us, so we've been brutally honest, unveiling our constructive notes and the features worth high praise, which we hope will prove we have your best interests at heart.


Meet The Experts:

Sarah MulindwaSexual Health Expert & Sexual Health Nurse at Lovehoney.
Cameron Long-TelSex Educator and Sexpert at LELO.
Cecile GasnaultBrand Director at Smile Makers and Founder of Vulva Talks.

Ahead, the best sex toys in 2025, tested and approved by GLAMOUR:


1. Best Sex Toy Overall: LELO SONA 2 Cruise Sonic Clitoral Massager
  • Andrew Gowen

LELO SONA 2 Cruise Sonic Clitoral Massager

Pros:

  • The brand's (patented) Sensonic technology delivers pulses that travel deep into your clitoris.
  • Gets no louder than 60 dB (FYI, your Dyson Airwrap hits 77.8).

Cons:

  • Consider it an investment in your sexual satisfaction.

“Take it from me: the LELO SONA Cruise is really, really good – and my go-to clitoral vibrator for masturbation. It uses new-generation sonic waves to serve up fast, intense external stimulation. It arrives packaged in a silky carry case — yes, she's luxe — and is made from super-soft silicone that's gentle on your skin.

It’s 100% waterproof and fitted with a battery that lasts up to two hours — even when working a shift, sending out intense, core-shaking sensations. Thanks to that three-button interface, it's also really easy to switch between the 12 pulsing patterns, each customisable in terms of its intensity. That’s where the aforementioned Cruise Control technology comes in. When the SONA 2 Cruise is pressed hard against the body, an extra 20% of power is unleashed. Game-changing, right? Honestly, this thing is *so* good.”

  • Type: Clitoral Suction Stimulator (otherwise known as a clit sucker).
  • Use: External, clitoral stimulation.
  • In the box: USB-charging cable, satin storage pouch, warranty registration card and a detailed instruction manual.
  • Material: Body-safe silicone, ABS plastic.
  • Length: 4.4 inches.
  • Power: USB rechargeable.
  • Run time: Up to 2 hours.
  • Number of modes: 12.
  • Waterproof: 100%.

2. Best New Launch: LELO SWITCH Double-Sided Wand Vibrator

SWITCH Double-Sided Wand Vibrator

Pros:

  • Fitted with two mini motors, so no compromising on power.
  • Senorial ribs amplify the external stimulation.
  • Unlock two additional modes with the LELO app.

Cons:

  • The device auto shuts down every 20 minutes, so keep your sessions short and sweet.

Womanizer has stuck with what it knows and almost exclusively deals in clit suckers. But LELO? Trying to master every category. And while the brand's first two magic wand vibrators were a hit among GLAMOUR editors, the SWITCH is a creative rethinking we're sure to become seriously loyal to.

That's because the massager has been designed to be used both internally and externally, fitted with a textured external vibrator at one end and a G-spot probe at the other. Both are powered by a motor of their own, each programmed with 10 unique patterns, 16 intensities, plus the option to explore two additional options via the LELO app.

If you're wondering how it compares to the SMART WAND 2 Medium, the new addition is 0.2 inches longer and 12 grams heavier. For full transparency, I'm still in the early stages of my testing, so I will report back with other points of difference ASAP.

So far, though, she's super easy to control via the three-button interface, and as this is identical to that of my LELO SILA, I didn't find it a struggle to locate the pattern-changer without looking down. However, that's a small compromise considering everything else — including the rumbling but not numbing sensations which got me to orgasm in under five minutes. Yep, she's a contender for best wellness buy of 2025.

  • Type: Magic wand vibrator.
  • Use: External, clitoral stimulation.
  • In the box: USB-charging cable, satin storage pouch, warranty registration card and detailed instruction manual.
  • Material: Body-safe silicone, ABS plastic.
  • Length: 8.5 inches.
  • Insertable length: 3.3 inches.
  • Power: USB rechargeable.
  • Run time: Up to 2 hours.
  • Number of modes: 10 settings, plus another two on the app and 16 intensity levels.
  • Waterproof: 100%.

3. Best Clit Sucker: Womanizer Premium 2 Smart Silence Clitoral Suction Stimulator

Womanizer Premium 2 Smart Silence Clitoral Suction Stimulator

Pros:

  • Action that Autopilot mode for a spontaneous combo of stimulation and intensity.
  • Up to 4 hours of play per charge.

Cons:

  • Controlled by a slightly confusing 3-button interface.

“This sex toy is so damn good. To summarise, it's a premium silicone clit sucker fitted with Pleasure Air Technology, which provides contactless massage to send you into orgasmic orbit. There's an autopilot mode which causes the toy to randomly switch between stimulation modes for extra realism and excitement — or you can set it to one of 14 pre-programmed modes (I particularly enjoyed numbers three and seven).

"The level of power is on par with that offered by the LELO SONA 2 Cruise — something I wasn't sure was possible — and, again, it's easy to switch through the settings while mid-play. It comes in a chic carry case, is completely waterproof and is USB rechargeable. I couldn't recommend enough.”

  • Type: Clit sucker.
  • Use: External, clitoral stimulation.
  • In the box: USB-charging cable, two stimulation heads, Quick Start guide, safety instructions and a cotton storage pouch.
  • Material: Body-safe silicone.
  • Length: 6.1 inches.
  • Power: USB rechargeable.
  • Run time: Up to 4 hours.
  • Number of modes: 14 intensity levels.
  • Waterproof: Absolutely.

Save when you shop for the best sex toys with these Lovehoney discount codes.


4. Best Clit Vibrator: Smile Makers Collection The Firefighter Clitoral Vibrator

Smile Makers Collection The Firefighter Clitoral Vibrator

Pros:

  • Beginner and budget-friendly.
  • Use it on your nips, clit or inner thighs for targeted pleasure.

Cons:

  • Just 4 speeds and 2 patterns on this one.

“This clit vibrator is unlike any other, designed with a fairly rigid and angular head to provide very intense, very targeted stimulation to your C-spot (FYI, we suggest holding it at a right angle to your body). For something less intense, lay it flat against your vulva and enjoy the fluttering sensations. It boasts four speeds and two pulsation modes, which you can switch between easily by clicking the button at the base.”

  • Type: Clitoral vibrator.
  • Use: External, clitoral stimulation.
  • In the box: USB-charging cable, Pleasure Book, user manual, a free sticker and your 2-year warranty card.
  • Material: FDA-approved, body-safe silicone.
  • Length: 6 inches.
  • Power: USB rechargeable.
  • Run time: Up to 3 hours.
  • Number of modes: 4 speeds and 2 pulsation modes.
  • Waterproof: Sure thing.

Check out our curated edit of the very best clit vibrators here.


5. Best Remote-Controlled Vibrator: We-Vibe Sync 2 Couples Vibrator

We-Vibe Sync 2 Couples Vibrator

Pros:

  • Ribbed inner arm for added stimulation.
  • 100% waterproof, so go deep-G diving.

Cons:

  • Reviews say the Bluetooth connection is a little temperamental.

“This long-distance sex toy — yep, your partner can take control from across the country via the We-Vibe app — is one of the most well-known in its category. Known as a wearable or C-shaped vibrator, it's designed with two arms: one to sit inside the vagina, sending sweet sensations to your G-spot, and another that hugs your vulva to keep it in place. While suitable for solo sessions, I'd recommend forming a ménage à trois with the vibe and your partner with a penis (or strap-on). That's because the vibrations will travel up their length, intensifying their pleasure too."

  • Type: Remote-controlled vibrator.
  • Use: Wearable vibrator for simultaneous internal and external stimulation.
  • In the box: USB-charging cable, Quick Start user guide, cotton storage bag and a 2ml sample of We-Vibe lube.
  • Material: Body-safe silicone.
  • Length: 3 inches.
  • Power: USB rechargeable.
  • Run time: Up to 2 hours.
  • Number of modes: 10 “rumbling” vibration modes.
  • Waterproof: Yep, it's got that IPX7 rating, meaning it can be submerged up to one metre underwater for up to 30 minutes without any issues.

6. Best Sex Toy For Men: Mantric Remote Control Prostate Vibrator
Image may contain: Cushion, Home Decor, Clothing, Footwear, Shoe, Electronics, and Speaker

Mantric Remote Control Prostate Vibrator

Pros:

  • The colour-changing panel helps you remember your favourite mode.
  • Skip an awkward encounter with airport security with that travel lock.

Cons:

  • Loud (and proud).

“If you're hoping to treat your partner-with-a-penis to the best sex toy for men, let us introduce you to the Mantric. This remote-controlled prostate massager is designed to deliver powerful P-spot stimulation, which, for some, can result in a stronger erection. The flared, textured base massages the perineum for added external stimulation, while the dual motors ensure he feels every internal pulse, shudder and quake.”

  • Type: Prostate massager.
  • Use: Simultaneous internal, P-spot and external frenulum stimulation.
  • In the box: USB-charging cable and wireless remote control.
  • Material: Silicone.
  • Length: 5.5 inches.
  • Insertable length: 4 inches.
  • Power: USB rechargeable.
  • Run time: Up to 2 hours.
  • Number of modes: 7 vibration modes.
  • Waterproof: Submersible.

7. Best Anal Sex Toy: Smile Makers Collection The Neighbor Anal Vibrator

Smile Makers Collection The Neighbor Anal Vibrator

Pros:

  • Recharges to full in as little as 90 minutes.
  • One review raved: “Love this new toy. It's so smooth, and it is SILENT! I cannot rave about it enough to friends.”

Cons:

  • It's not the smallest, so beginners should take it slow.

“According to new research by Smile Makers Collection, one-third of vulva owners engage in anal sex — and at least half of the brand's community enjoys this type of stimulation too. But for many, their first experience of anal stimulation is a negative one, often due to poor technique or a lack of sex education.

"The Neighbor, the newest launch from the Singapore-based online sex toy shop, helps to encourage a positive — and intensely pleasurable — experience instead. Combining extensive research with anatomical data and consumer perceptions, it's created an approachable, unintimidating anal sex toy for beginners. Start with a little clitoral stimulation, as having or being on your way to an orgasm may help you relax. Then slick the tapered tip with water-based lube and insert gently.”

  • Type: Anal vibrator.
  • Use: Internal, anal stimulation.
  • In the box: USB-charging cable, Pleasure Book, user manual, a free sticker and your 2-year warranty card.
  • Material: Silicone.
  • Length: 4.4 inches.
  • Insertable length: 3 inches.
  • Power: USB rechargeable.
  • Run time: Up to 3 hours.
  • Number of modes: 3 speeds and 2 pulsation modes.
  • Waterproof: Yes, all Smile Makers toys are submersible.

8. Best Budget Sex Toy: Lovehoney X ROMP Switch Clitoral Suction Stimulator
Image may contain: Device

ROMP X Lovehoney Switch X Clitoral Suction Stimulator

Pros:

  • The product of an exclusive collab between the pleasure pros at Lovehoney and ROMP.
  • Removable silicone head for easy cleaning.

Cons:

  • You'll need a steady supply of AAA batteries.

“A Lovehoney bestseller — and rated five stars by more than 2,100 satisfied shoppers — the ROMP is available in purple or sunny orange, and uses Pleasure Air Technology (AKA teasing with no touching, but instead intermittent air pulses) to get you off. It also has six intensity levels and an oval-shaped mouth that cleverly massages your C-spot from all angles. Essentially, expect speedy Os.”

  • Type: Clit sucker.
  • Use: External, clitoral stimulation.
  • In the box: User manual.
  • Material: Silicone.
  • Length: 5 inches.
  • Power: 2 x AAA batteries.
  • Number of modes: 6 intensity levels.
  • Waterproof: Splashproof.

9. Best Sex Toy For Couples: We-Vibe Jive Wearable G-spot Vibrator

We-Vibe Jive Wearable G-spot Vibrator

Pros:

  • That low-power alert means you'll never be caught with a dead vibe.
  • Unlock new toy features when you pair yours with the (free) We-Vibe app.

Cons:

  • Takes a little bit of manoeuvring to get in the right spot.

“The reason we love this We-Vibe vibrator, particularly for couples, is that you can hand over the controls to your partner and let them deliver thigh-quivering vibrations to your G-spot with the brand's free app. The said app is new and improved, now home to hundreds of tutorials, unique controls and saucy suggestions. The wearable C-shaped vibe itself has been designed to stay in place once inserted, no matter how much you dance in the sheets, leaving your hands free to tease your plus-one.”

  • Type: Long-distance, remote-controlled vibrator.
  • Use: Internal, G-spot stimulation.
  • In the box: USB-charging cable, Quick Start user guide, cotton storage bag and a 2ml sample of We-Vibe lube.
  • Material: Body-safe silicone.
  • Length: 3.6 inches.
  • Power: USB rechargeable.
  • Run time: Up to 4 hours.
  • Number of modes: 10 “powerful, rumbly, and near-silent” vibration modes.
  • Waterproof: Safe for use in the shower, this one has the IPX7 waterproof rating.

10. Best Rabbit Vibrator: Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator

Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator

Pros:

  • 36 (!) possible pattern and intensity combos.
  • Every rabbit comes with a luxe satin storage pouch.

Cons:

  • Firm and not particularly flexible.

“This powerful silicone rabbit vibrator has two motors for combined G-spot and clitoral stimulation. It's an exclusive design just for Lovehoney and is very much a premium plaything, even coming with a luxurious satin bag to stow it in. But we've got to mention those bunny ears, designed to pinpoint pleasure at your clitoris and a feature we'd like on every dual-action vibrator from now on (please)."

  • Type: Rabbit vibrator.
  • Use: Simultaneous internal, G-spot and external, clitoral stimulation.
  • In the box: USB-charging cable and a satin storage pouch.
  • Material: Silicone.
  • Length: 10 inches.
  • Insertable length: 5.5 inches.
  • Power: USB rechargeable.
  • Run time: Up to 1 hour.
  • Number of modes: 36 possible vibration combinations (shaft: 3 speeds and 9 patterns of vibration, clitoral stimulator: 3 speeds)
  • Waterproof: Submersible.

11. Best G-Spot Vibrator: Biird Gii G-Spot Vibrator
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Biird Gii G-Spot Vibrator

Pros:

  • Delivers deep and rumbly vibrations, as opposed to a numbing buzz.
  • 9 pulsing patterns, each with 8 strength settings.

Cons:

  • It's bad news for your bullet, as this can be used both internally and externally.

“Please don't be put off by the length of Biird's Gii Vibrator. With its curved tip, it has been perfectly designed with the female form in mind to reach your G-spot in one fell swoop. It's smooth, slim and rechargeable via USB, plus it boasts nine passion patterns, each with eight strength settings for a wonderful and empowering masturbation experience.”

  • Type: G-spot vibrator.
  • Use: Internal, G-spot stimulation.
  • In the box: Velvet pouch, three iron-on patches, your USB-charging cable and a sticker.
  • Material: Ultra-soft silicone, ABS plastic.
  • Length: 7.09 inches.
  • Power: USB rechargeable.
  • Run time: Up to 80 minutes.
  • Number of modes: 9 vibration patterns and 8 intensities.
  • Waterproof: Water resistant.

12. Best Egg Vibrator: Lovense Lush 4 App-Controlled Egg Vibrator

Pros:

  • Up to 6 hours of action per charge.
  • One fan-girl shared: “Fantastic, easiest orgasms I’ve had!”

Cons:

  • Potentially a little wide for internal toy beginners.

Love egg vibrators are toys designed to be inserted into the vagina to stimulate your G-spot, and so are often considered to be an accessory best suited to solo ventures. However, if you want to master missionary once and for all, these vibrators can also amplify the sensations felt during penetrative sex with a partner. Simply slide in the toy before getting up close and personal with your lover — both of you should feel the sensations travelling up and down their penis or strap-on. The Lush 4, specifically, delivers strong, rumbly sensations that can be synced to your favourite tunes — Taylor Swift's Shake It Off was a personal fave.”

  • Type: Wearable long-distance sex toy.
  • Use: Internal, G-spot stimulation.
  • In the box: USB-charging cable.
  • Material: Silicone.
  • Length: 3.9 inches.
  • Power: USB rechargeable.
  • Run time: Up to 6 hours.
  • Number of modes: Unlimited when synced with the Lovense Remote app.
  • Waterproof: 100%.

13. Best Sex Toy On Amazon: Satisfyer Pro 2 Generation 2

Satisfyer Pro 2 Generation 2

Pros:

  • 100% waterproof, so take it to the tub.
  • Every Satisfyer toy comes with a 15-year warranty.

Cons:

  • Super discreet, especially when using that Whisper Mode.

“A real trending product in the world of sex toys, the Pro 2 massages the clitoris using pressure waves and tingling pulsations. It also has a new silicone head for a soft and comfortable feel. One buyer described it as “one hundred angels going down on you.” You can adjust the intensity of clit stimulation both via the device's settings and by playing with its physical closeness to your clitoris. It really does mimic the feeling of my partner being down there and, for the price, I'm overjoyed."

  • Type: Clit sucker.
  • Use: External, clitoral stimulation.
  • In the box: USB-charging cable.
  • Material: ABS plastic, Silicone.
  • Length: 6.4 inches.
  • Power: 2 x AAA batteries.
  • Number of modes: 11 pressure wave intensities and 10 vibration programmes.
  • Waterproof: Water resistant.

What are the benefits of using sex toys?

On your own, sex toys are a fail-safe way to improve masturbation drastically. When used with a partner, the best vibrators can heighten and intensify intimacy, elevate foreplay and stimulate every erogenous zone (whatever your kink) — ultimately, resulting in an increased likelihood of orgasms.

But, according to Lovehoney's 2024 Sex Trends Report, despite the progress we’ve seen in the sexual wellness industry, the orgasm gap between men and women remains. The e-tailer's research suggests that the global masturbation gap has widened from 47% in 2022 to 57.7% in 2023.

It also revealed that while 41% of men were found to orgasm every time during sex, just 14% of women have the same success rate, largely due to the lack of outercourse and clitoral stimulation (everyone, take note).

Outside of the orgasm gap, there are lots of health benefits of using sex toys, too. They can improve your mood, increase libido, help with vaginal pain and tightness due to vaginismus, vulvodynia, lichen sclerosus or lack of arousal, and they can reduce the intensity of period cramps. Another unexpected benefit of sex toy use, seen in a study of menopausal women? An improvement in sleep and overnight menopausal sweating. In short, get on it.