Along with your SPF, sunglasses, sandals and, of course, your passport, a few new-in bikinis and one-piece swimsuits from the best swimwear brands are an absolute necessity when packing your suitcase for your next getaway.
And with the start-of-year blues in full effect, that's exactly what we're all looking for. Winter sun? Sign us up.
Featured in this article
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Contrary to popular belief, swimwear is a year-round necessity. Holidays are a thing throughout all 12 months of the year, not just the summer season, so knowing where to shop for them at all times is always a good idea. Luckily, we're self-proclaimed experts.
Editor-approved swimwear brands – the shortlist:
- Hunza G, approved by 3 editors
- Speedo, approved by 3 editors
- ASOS, approved by 2 editors
- Away That Day, approved by 1 editor
- Marks & Spencer, approved by 1 editor
- Zimmermann, approved by 1 editor
- & Other Stories, approved by 1 editor
- H&M, approved by 1 editor
Not only guaranteed to serve up size-inclusive, expensive-feeling bathing suits and ‘kinis that make you feel your most confident self, the women's swimwear brands below are also the most up-to-date with the latest resort wear trends coming directly off the catwalks.
From OG labels that have been around for centuries to emerging and viral ones, find the best swimwear brands to shop ahead – whether you're jetting off to a far-flung beach or sunbathing from your London Zone 3 roof terrace.
Editor approved: Katie Leirey, Senior SEO Manager.
No edit of the best swimwear brands would be complete without a mention of the backbone of every British high street: Marks & Spencer. We can safely assume most women in the UK own at least one M&S bra, pair of the best period pants, bikini or swimsuit for good reason. Whether you're after a shaping swimsuit, a supportive halter bikini or a scoop-neck cut, your every need is covered here. Plus, all of the brand's styles are chlorine-resistant to ensure longer-lasting quality.
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Save when you shop from the best swimsuit brands and swimwear brands with these Marks & Spencer discount codes.
2. ASOS DESIGN
Editor approved: Charlotte Warwick, Creative Producer & Georgia Trodd, Senior Commerce Writer.
A fail-safe choice for your every swimwear need, ASOS DESIGN styles are trend-led, affordable and available with next-day delivery (ASOS Premier, we love ya). This season, find Hunza G-approved crinkle swimsuits and asymmetric bikinis adorned in retro-inspired prints.
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Save when you shop from the best swim brands with these ASOS discount codes.
Editor approved: Nikoo Hamzavi, Acting Commerce Photo Editor.
& Other Stories is always one of our first ports of call when it comes to finding floral summer dresses, puff sleeve tops, midi skirts and cute bikinis on the high street. This season, find metallic bikinis, designer-inspired monochrome prints, romantic ruffles and retro-tinged polka dots.
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4. Boden
A long-term favourite of the fashion pack for under-the-radar style that has a sprinkling of designer chic (sans the prohibitive price tag), Boden lives in an enviable sweet spot. This season, their swimwear line has ticked all the hottest trends without being too flashy, and their new-in section has us in literally obsessed.
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Save when you shop from the best swimsuit brands and swimwear brands with these Boden discount codes.
5. Free People
Free People's swimwear offering is always great, but for SS26? They've really outdone themselves. Think: styles cut with flatteringly high legs, innovative fabrics (including towelling and terry) and romantically printed two-piece bikini sets.
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6. Hunza G
Editor approved: Georgia Trodd, Senior Commerce Writer, Fiona Embleton, Associate Beauty Director & Katie Leirey, Senior SEO Manager.
Founded back in the 80s, Hunza G shot to fame when they launched that cutout mini dress Julia Roberts stepped out in in Pretty Woman. 30 years later, it was relaunched under the creative direction of Georgiana Huddart, with high-waisted bikinis and bathing suits the stars of the show: all cut from the same figure-sculpting seersucker fabric. Their styles – which claim to fit all body types (one-size-fits-all) thanks to the aforementioned signature and stretchy crinkle fabric they're crafted from – are available in a plethora of bright colours and simple silhouettes.
Save when you shop from the best swimsuit brands and swimwear brands with these Net-A-Porter discount codes.
7. Boux Avenue
Leading experts in the underwear realm, and one of our favourite lingerie brands because of that fact, Boux Avenue also have an extensive swimwear range that's just as good/well-fitting as their best bras. See below for proof.
Save when you shop for the best swimwear brands with these Boux Avenue discount codes at checkout.
Editor approved: Georgia Trodd, Senior Commerce Writer.
Founded in London in 2019, Away That Day's purpose is to create stylish, high-quality and as eco-friendly as possible beachwear for women. For them, sustainability doesn't need to compromise ‘sexy’. Their pieces champion the female form, with bikinis and one-piece suits cut to flatter a variety of shapes and sizes.
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9. Norma Kamali
Norma Kamali has more than half a century worth of experience in the fashion industry, and her swimwear range mirrors the neon hues and playful prints that we've come to adore in her main ready-to-wear collections. Their bestseller? That'd be the Mio swimsuit: a favourite among brides-to-be in the all-white hue.
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10. Lounge
Not just one of the best lingerie brands, Lounge is also a top contender for swimwear. Catering to proper bra sizes for the perfect fit, each Lounge Swim piece is sold separately to allow you to pick your own colour story to debut poolside. They have underwired, wire-free and padded cups, as well as bikini and thong bikini bottoms.
11. SKIMS
This summer, the sell-out swimwear collection that is SKIMS SWIM is back and arguably better than ever thanks to an impeccable size range. SKIMS Swim has been one of SKIMS most explosive categories since their launch, with over 500k all time waitlist signups for SKIMS swim and thousands of 5-star reviews on various styles.
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12. Good American
If it's swimwear you'll look great and feel fantastic in that you're seeking, look no further than Good American. Our favourite styles have got to be from the Whip Stitch range at the moment, but there's a whole host of colours, prints and silhouettes to browse alongside.
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13. H&M
Editor approved: Emma Clarke, Acting Senior Manager Audience Development.
It goes without saying: H&M swimwear is really good if you don't want to spend a bomb (but would quite like to appear as though you absolutely have). While their styles may not last for quite as many summers as something from a designer swimwear brand would, they will make you feel a million dollars. And everything is bang on trend. This season, you'll find us in their metal-detail bikini and ruffle-trim tummy control swimsuit.
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Save when you shop from the best swimwear brands with these H&M discount codes at the retailer checkout.
14. Solid & Striped
You get what it says on the tin with Solid & Striped: a choice of both plain and printed one-pieces and the best bikinis (of exceptional quality). We're particular fans of their new-in ditsy and romantic prints – they have us dreaming of sunny picnics.
15. Lisa Marie Fernandez
Lisa Marie Fernandez swimwear will ensure you holiday in ultimate style in 2026, with designs that fit like a glove. Shout-out to the bonded stretch fabrics, tie waistbands and V-neck cuts.
Save when you shop from the best swimwear brands with these Net-A-Porter discount codes.
16. Faithfull the Brand
Faithfull the Brand launched back in 2012, and while they quickly became known and loved for their epic, feminine summer dresses, their swimwear should not be dismissed. The brand works closely with artisans in Bali and places a strong focus on sustainability and conscious practises, meaning you can kick back in their handcrafted swimwear guilt-free. Expect bold prints and feminine tie details.
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17. Frankies Bikinis
Loved by Hailey Bieber and Gigi Hadid, Frankies Bikinis is a Californian swimwear brand that champions colour, Y2K-inspired pattern and playful silhouettes. Make a beeline for all the Malibu-cool vibes, crochet styles, and that ‘Gemma One Piece’ in 'pink punch' (which sold out instantly in 2022 after it was worn by Cassie in Euphoria, before racking-up a 500-person waitlist. No biggie).
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18. Zimmermann
Editor approved: Nikoo Hamzavi, Acting Commerce Photo Editor.
Designed to evoke wanderlust, Zimmermann's capsule collection of luxe bohemian beachwear contains everything you need for the dreamiest beach wardrobe. The bikini below has an irresistible sweetness to it, finished with floral details to the ties and gold hardware accents.
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19. Seafolly
Born on the shores of Sydney, Seafolly is a GLAMOUR-favourite swimwear brand, stocking everything from sporty surf suits and bold bikinis to colourful cover-ups and cossies/swimsuits adorned in illustrated prints. In search of a brighter future, Seafolly is committed to progressively transitioning all their products to more sustainable fabrics. Their latest collections have been crafted using 60% regenerated materials, diverting waste from landfills and our oceans.
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20. Triangl Swim
Influencer-famous Australian brand Triangl was co-founded by Craig Ellis back in 2012 with the aim of creating high-quality swimwear that was not only on-trend but affordable. Best known for their neon, neoprene string bikinis and triangle bikini tops – though also stocking terry towelling, ribbed, sparkle lurex and velvet designs – the brand allows you to mix and match cuts, colours and textures to create a statement swimwear look wherever you're headed.
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21. Speedo
Editor approved: Louisa Bryant, Associate Visuals Editor, Katie Leirey, Senior SEO Manager & Emma Clarke, Acting Senior Manager Audience Development.
It's the swimwear brand you'll have been familiar with since your childhood swimming lessons – and it's just as reliable and high-performing now as it was back then. It was founded in 1928 in Australia, when the founder presented the world's first non-wool suit. Today, its range features activewear swimwear that works hard and looks good, in a range of colours, cuts and patterns to suit you. Oh, and more Olympic Gold Medals have been won in Speedo than any other brand – so if it's good enough for top athletes…
How we tested the best swimwear brands
Taking things like sustainability, fit, cost and style into consideration, we have compiled a list of what we believe to be the best swimwear brands for 2026. They're the labels we ourselves shop at the most (you'll see ‘editor approved’ next to the ones we really love), with some silhouettes being ones that we've actually bought and worn over a period of time too.
We tested them in and out of water – from chlorine pools to fresh water lakes as well as salt water – washed them, and sunbathed in them. Every brand in this list is one that past the test. Read more about how we test here.
Why you can trust us
We pride ourselves in knowing about the best swimwear brands, especially since, as a team of around 30 people, we all have such varying tastes and requirements. It's because of that that you'll find a broad range of labels; from on-trend swimwear brands to practical ones and everything in between. It's important that women have strong foundations in their wardrobes, and swimwear is arguably just as fundamental as lingerie. If you're uncomfortable in your cozzies, chances are it'll ruin your vacay mood – if you're anything like us that is. The swimwear brands we've recommended above are all ones we love and rate, because we don't gatekeep here; every body deserves to look and feel good with size-inclusive/comfortable/flattering styles.
