Black Friday & Cyber Monday 2026

The biggest shopping event of the year is officially here — and it's shaping up to be bigger, better, and glossier than ever. We know that navigating the endless stream of discounts can feel overwhelming, especially online (where, let's be honest, the best deals tend to hide). That's where we come in. Our team has spent years scouting, testing, and sharing the smartest ways to shop Black Friday, so you can relax and let us do the hard work. Here's everything you need to know before diving into Black Friday 2026 — and how to make it your most rewarding shopping weekend yet.

Black Friday FAQs

When is Black Friday 2026?

This year, Black Friday lands on Friday, 27th November 2026. However, with retailers competing to grab attention (and your clicks), we're already seeing major names like Amazon, Currys, and ghd teasing early offers from as soon as 8th November. This is perfect for those who like to get their Christmas shopping ticked off early, or for those who want to avoid the stress of shopping on the big sale day.

What is Black Friday?

Black Friday first took off in the US, originally marking the day after Thanksgiving when retailers slashed prices to clear leftover stock. The term “Black Friday” was coined after the chaos of those early in-person sales; think packed crowds and more than a few unfortunate mishaps. Fortunately, times have changed. With the ease and safety of online shopping, you can now enjoy the thrill of the discounts without leaving your sofa. We always recommend browsing from your phone or laptop to skip the queues and the stress. Plus, most retailers now stock up online ahead of the sale, meaning your chances of scoring that must-have item are better than ever.

What can I buy in the Black Friday sales?

The beauty of Black Friday? Almost every retailer gets involved in some way. While you'll spot discounts across every category imaginable, the biggest savings traditionally land in tech, fashion, and beauty — the holy trinity of savvy shopping. Think exclusive offers from your favourite brands like Cult Beauty, or Pandora’s elegant Black Friday deals, which have previously seen up to 25% off sitewide. Whether you're after a new skincare staple or something sparkly for the season, this is the moment to shop smart.

The most popular online shops and categories

Although many shops participate in the Black Friday sale to some degree, there are certainly some shops and categories that are more likely to offer better discounts. Through our years of observing (and advising), we feel qualified enough to give you some solid savings advice for the sale season. Here is our guide to shopping in different categories and shops.

Can I find a Cult Beauty Black Friday sale?

Absolutely — and beauty lovers, this is one sale you'll want on your radar. Cult Beauty has become synonymous with premium skincare and makeup must-haves, and their Black Friday sale never disappoints. Last year saw a generous 25% off almost everything sitewide, and we're expecting something just as exciting this year. Keep an eye on our Cult Beauty Black Friday homepage for real-time updates, expert picks, and the latest deal drops.

Here's a preview of some of the brands and categories where we're expecting the biggest savings — plus a few of our favourite markdowns from previous years:

Makeup Must-Haves:

• Charlotte Tilbury: From the flawless foundations to the cult-favourite Contour Wand, you'll find glam staples featured in the Cult Beauty sale.

• Hourglass: Look out for the Instant Extensions Mascara, Veil Translucent Setting Powder, and Ambient Lighting Palette at rare discounted prices.

• Benefit: Iconic favourites like Roller Lash Mascara, Hoola Bronzer, and Porefessional Primer have previously been 20% off.

• IT Cosmetics: Expect up to 20% off hero products such as the Bye Bye Makeup Melting Balm and Your Skin But Better Foundation.

• HUDA Beauty: Snag statement-makers like the Love Your Nudes Set or Faux Filter Concealer for 10%+ off.

• Too Faced: The Better Than Sex Mascara, Lip Injection Gloss, and Born This Way Concealer are often reduced by up to 20%.

Skincare Favourites:

• The INKEY List: Stock up on everyday essentials like Oat Cleansing Balm, Niacinamide Serum, and Retinol Serum for over 10% off.

• Youth to the People: Their Superfood Cleanser, Air-Whip Moisture Cream, and Superberry Glow Mask have all seen up to 20% off.

• The Ordinary: Expect major markdowns on staples like Hyaluronic Acid, Niacinamide, and the Squalane Cleanser.

• CeraVe: The cult-loved foaming cleanser is usually among the first to sell out — and with good reason.

• Weleda: The nourishing Skin Food Cleanser has seen 15% in previous years.

• LANEIGE: Don't miss the viral Lip Sleeping Mask, which was discounted by over 10% last Black Friday.

Where can I find Black Friday clothing deals?

Finding the best clothing sales during Black Weekend couldn't be easier — especially when so many of your go-to fashion favourites get involved. Year after year, high-street icons and online powerhouses alike roll out some of their biggest discounts of the season. You'll find our top picks below, as well as on our Black Friday Clothing page and we'll be keeping this page refreshed as the latest deals drop — so you never miss a standout saving.

• ASOS: Known for going big on Black Friday, ASOS has previously offered up to 80% off sitewide throughout the sale season — a true highlight for fashion lovers.

• H&M: This high-street staple never skips Black Friday, with discounts of up to 70% off lasting right through to Cyber ​​Monday.

• boohoo: Expect generous markdowns across everything from everyday essentials to new-season winter wear, often up to 50% off.

• River Island: Famous for all-site savings, last year's event saw a 20% discount across the board — perfect for wardrobe refreshes.

• PrettyLittleThing: With PLT continuing to dominate the fashion scene, shoppers can count on serious bargains when Black Friday rolls around.

Where can I find the best Apple AirPods Black Friday sales?

Few tech accessories have reached icon status quite like Apple AirPods. Since their launch, they've redefined the way we listen — blending seamless pairing, premium sound, and minimalist design that's become as much a style statement as it is a gadget (yes, even TikTok agrees). With that in mind, it's no wonder shoppers are eagerly refreshing pages for AirPods deals every Black Friday. To stay ahead, make sure to visit our Apple AirPods Black Friday page for the latest updates and verified offers.

Considering AirPods Max can set you back nearly £500, this year's Black Friday and Cyber ​​Monday events are the ideal time to save big. Here are some of the top retailers expected to drop standout discounts across all AirPods models:

• Currys: Known for its competitive pricing, Currys consistently rolls out impressive Black Friday tech discounts. Expect markdowns across AirPods, AirPods Pro, and AirPods Max.

• Amazon: A Black Friday heavyweight, Amazon regularly lists some of the lowest prices on AirPods. In 2023, the standard model dropped to just £129, making it one of the best-value buys of the season.

• John Lewis: Last year, John Lewis & Partners reduced AirPods by up to 40%, so it's safe to expect similar savings when their 2026 sale lands in November — complete with their trademark quality guarantee.

What is included in the Pandora Black Friday sale?

Pandora is a Black Friday favourite, returning every year with glittering deals that are well worth a look. In 2024, the brand's Black Week event offered 30% off some of its most-loved pieces — and we're expecting much of the same this time around. Shoppers can look forward to another site-wide sale that's perfect for treating themselves or someone special. What’s more, we should now start seeing big discounts on their Lab-Grown Diamonds range – perfect to treat yourself, or send to a certain someone as a *hint*.  To stay updated as the offers go live, make sure to visit our Pandora Black Friday page.

Here's a glimpse of what we expect to see in the 2026 sale:

• Stackable Rings: Delicate, versatile, and endlessly wearable — Pandora's stackable rings let you mix, match, and layer to your heart's content.

• Charm Bracelets: The brand's most iconic pieces are always a highlight of the sale. They also make a thoughtful gift — add a charm or two for a personal touch that lasts well beyond Christmas.

• Pandora Charms: With hundreds of styles to choose from, these signature charms are often discounted by around 20% during Black Friday — the perfect excuse to expand your collection.

• Pandora Necklaces: Elegant, timeless, and effortlessly chic, Pandora necklaces are expected to feature in the sale again this year — so keep an eye out for around 20% off.

Will there be Black Friday toy sales?

Absolutely! If you're hoping to get ahead on your Santa shopping this season, Black Friday is the perfect time to tick off your little one's wish list without stretching your budget. With so many stores joining in on the savings, it can feel overwhelming to know where to look — but don't worry, we've done the hard work for you. Here are a few of the top toy retailers to keep an eye on:

• LEGO: A timeless favourite for creative minds, LEGO sets are always a hit. Last year, the LEGO Black Friday sale featured popular sets from Harry Potter to Star Wars with discounts of up to 30% off.

• Disney Store: Bring a little magic to your gift list with Disney Store's Black Friday offers. Expect savings across Marvel , Pixar , and more — whether you're shopping online or in-store. And don't forget to use our Disney Store discount codes for even more sparkle off the total.

• The Entertainer: Finding everything on your kid's wish list in one go can be a challenge, but The Entertainer's Black Friday sale makes it simple. Expect up to 70% off top toys like Barbie and Hot Wheels , plus 3-for-2 offers that make stocking up even sweeter.

• Smyths: A firm UK favourite, Smyths always delivers when it comes to variety and value. With toys for all ages, their Black Friday deals often feature up to 50% off top brands — perfect for bringing smiles all around come Christmas morning.

Amazon Black Friday

When it comes to Black Friday, few retailers do it quite like Amazon. Expect sweeping discounts across every imaginable category, from electronics (think TVs, laptops, and headphones) to home essentials like air fryers and vacuums. Naturally, Amazon's own devices, such as the Echo, Kindle, and Fire TV range, tend to headline the event with some of the steepest price drops of the year. Deals typically begin rolling out in early November, with fresh offers added almost daily in the lead-up to Black Friday itself. And while Cyber ​​Monday often brings additional markdowns on tech and digital items, many of Amazon's best deals extend right through the weekend, making it the ultimate destination for stress-free, one-stop shopping.

Boohoo Black Friday Sale

Black Friday at boohoo is your cue to refresh your wardrobe for less. Known for its trend-led styles and accessible price tags,boohoo's five-day Black Friday event is always one to watch. Expect up to 50% off across clothing, footwear, and accessories,  plus free delivery to make shopping even smoother. From statement party dresses and sleek boots to must-have bags and skirts, this year's sale promises serious outfit upgrades without the price tag to match. Keep your wishlist ready, as these deals won't stay in stock for long.

M&S Black Friday Sale

Marks & Spencer never disappoints when it comes to seasonal savings, and Black Friday 2026 is set to be no exception. Shoppers can look forward to discounts across clothing, homeware, and beauty, with last year's sale featuring up to 40% off selected home pieces and 30% off top brands like Adidas and Sweaty Betty. M&S is known for delivering festive deals that span multiple departments,  from luxe loungewear to holiday hosting essentials. We're expecting discounts to begin as early as the first week of November, building up to the official Black Friday date of 28th November and running right through Cyber ​​Monday. So, keep an eye on the M&S website because the best deals tend to go fast.

Cyber Monday FAQs

What is Cyber Monday?

Cyber ​​Monday marks the grand finale of the Black Friday shopping weekend,  the final day to scoop up those last big bargains. Originally created to encourage shoppers to buy online (and perhaps to avoid the chaos of in-store sales), it has since evolved into a major retail event in its own right. These days, Cyber ​​Monday isn't just about leftovers from Black Friday — many brands launch exclusive online deals or take their discounts even deeper. Whether you're hunting for tech, fashion, or beauty steals, it's the perfect moment to click add to basket before the sales season officially wraps up.

When is Cyber Monday?

Cyber Monday this year will be on Monday, 1st December 2026. However, due to the popularity of the sale event, you may see some of the deals extended even past this date. 

Should I Shop on Black Friday or Wait for Cyber ​​Monday?

It's one of the most common questions every year: Is it better to shop on Black Friday or wait for Cyber ​​Monday? Our advice? If you spot something you love at a genuinely great price on Black Friday, go for it. While Cyber ​​Monday can bring a few extra markdowns, the differences are often minimal. Plus, with so many shoppers hunting for the same deals, there's always the risk that your must-have item could sell out before Monday even arrives. So, if the price feels right, it's usually best to buy early and avoid the post-weekend regret. Since many sales begin in the weeks leading up to Black Friday, we recommend keeping an eye on the prices as early as the beginning of November.

Can I find Cyber Monday deals on Tech/Electronics?

You can indeed! This is where things get exciting. Cyber ​​Monday is the perfect time to score incredible savings on electronics, whether you're upgrading your home setup or ticking off your tech wish list. From sleek gadgets to everyday essentials, here's where to find the best offers this season:

• Currys: Expect major markdowns on everything from 4K TVs and headphones to coffee machines and vacuum cleaners. Currys is known for offering hundreds of pounds off big-ticket items during the Black Friday and Cyber ​​Monday sales.

• John Lewis: Enjoy up to 70% off during the John Lewis Cyber ​​Monday event, featuring premium electronics and trusted household brands.

• Amazon: A consistent front-runner in tech discounts, Amazon's Cyber ​​Monday sale offers up to 20% off Kindles, Amazon Alexa devices, and so much more.

How do I prepare for the Black Friday and Cyber Monday sales?

You know what they say — fail to prepare, and you prepare to fail. So, to make sure you're ready for the sale season ahead, here's our expert step-by-step guide to shopping smart and stress-free:

1. Make a List: It's easy to get swept up in the hype, but impulse buys often lead to regret. Create a list of the items you genuinely want or need before the sales begin. That way, you can focus on the real deals — not just the flashy discounts.

2. Track Prices Early: Once your list is set, take note of prices ahead of the sale. Some retailers may nudge prices up just before the big day to make discounts appear bigger — don't be fooled. Keeping tabs early helps you spot the true bargains.

3. Check the Returns Policy: The week after Black Friday is notorious for buyer's remorse. Before you hit “add to basket,” check the store's return policy — especially on sale items. A quick look now could save you money (and hassle) later.

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