19 best lingerie brands, according to a fussy fashion writer
Included in the best lingerie brands 2026…
Has anyone else seen that meme about doing all your washing at the same time and then struggling all day in a thong that hasn't fit you since you were 18? That's me. Too often. New Year's Resolution? To invest in some new underwear from the best lingerie brands.
Maturing is realising that decent lingerie is actually the stuff you wear day-in-day-out, not necessarily the styles with the sexiest or most daring designs. It's what makes you feel your most confident and, ultimately, keeps you comfortable in the process.
Contrary to outdated belief, women dress for themselves – and that includes their underwear – so if it's a pair of Bridget Jones-style cotton knickers or a comfortable thong that you feel yourself in, you'll be wanting a roster of the best brands to browse when it comes to buying them.
Meet the expert:
| Zoe Price-Smith | Chief Design and Product Officer at Boux Avenue. |
|---|
What should you look for when shopping for lingerie?
“When buying lingerie it's all about personal preference, wearing colours that you are drawn to, and styles that make you feel empowered. When having a bra fit at Boux Avenue, for example, our expert fitters will be able to advise on which style of bra suits your bust; i.e. if you are top-heavy, a balconette style may be better suited for your bust shape.”
Some quick signs to look out for, for a poorly fitting bra:
- Gaping or overflowing cups.
- Staps that dig in or fall down after being adjusted.
- A band that rises up or digs in.
How much should you spend on lingerie?
“Lingerie is an intimate piece that you wear every day and for the longest period, so you want to ensure you are investing in high-quality separates that will support your bust and, for larger bust women, help alleviate any extra pressure on the back. A great entry point is anything around the £25 mark – like the Padded Microfibre Plunge Bra from Boux Avenue, for example.”
The more intricate the piece the higher the price is likely to be, and the same goes for fabrics; pure silk will set you back more than satin, but it'll likely last you longer and feel more comfortable on your body.
Despite the fact that your underwear is the smallest thing in your wardrobe, it's also what packs the biggest punch. You make the wrong choice in bra or panties while you're getting dressed in the morning, and your whole day could be ruined (if you know, you know).
However, the lingerie market is pretty saturated and deciding which bralette/push-up bra/cotton underwear to add to checkout is tricky enough without having to worry about where to get it from. Lucky we've taken one for the team by practically doing it for you, then.
Who makes the best lingerie? Here are our top picks from the best lingerie brands/underwear brands right now.
1. Boux Avenue
Why we love: Another high-street hero is Boux Avenue, the lingerie brand stocking underwire bras, wire-free bras and knickers in every size, fit and colour you could possibly dream of.
- Pros: “This is one of the most affordable yet great quality brands I've come across for underwear, and the designs are really pretty too.” – Georgia Trodd, Glamour's Senior Commerce Writer.
- Cons: Their size range could be improved.
- Size range: Bras from 30B-40G and undies from UK 6-18.
Save when you shop for the best lingerie brands with Boux Avenue discount codes at checkout.
Why we love: It's a luxury lingerie brand that does exactly what it says on the tin: it's provocative and sexy, celebratory of the female form and – though there's still a way to go – more diverse than it ever used to be.
- Size range: Bras from 32A-38E and undies from 1-7 (UK 6-18).
3. Ann Summers
Why we love: Renowned for some of the best sex toys on the market, Ann Summers is also home to some of the sexiest lingerie we've ever seen – think chemises, garters, crotchless panties, and hosiery all at decent price points. Case in point, the two styles below, which are sure to have pulses racing on special occasions and send your confidence through the roof.
- Size range: Bras from a 30A-44H and undies from UK 6-26.
4. Lounge
Why we love: Since its very first (and viral) design, the Triangle Set, it has expanded into more daring territories – think sexy lingerie in sheer and lace fabrics – and has seriously gained traction. An influencer favourite, this brand is definitely one to update your top drawer with.
- Pros: Offer clothing, nightwear, loungewear and gymwear as well as lingerie and bedding.
- Cons: None from us!
- Size range: Bras from 30A-40G and undies from XS-3XL.
“Lounge has been my go-to brand for years; anyone would think I’m an ambassador for them by looking at my lingerie drawer. They are both comfortable and undeniably sexy.” – Neamh Randall, Glamour's Commerce Photo Editor.
Why we love: “I’ve got one key criterion when shopping for underwear — comfort. The thought of spending the entire day feeling uncomfortable down there makes my skin crawl. Stripe & Stare’s undies are, hands-down, the most comfortable things I’ve ever put on my body, thanks to the 95% biodegradable TENCEL™ Modal x Micro (otherwise known as trees).” – Sophie Donovan, Glamour's Senior Commerce Writer.
- Pros: “The vibrant hues make me feel sexy.”
- Cons: None from us!
- Size range: Bras from XS-XXXXL and undies from XS-XXXXL.
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6. SKIMS
Why we love: For the simple fact that it champions everybody and every skin tone, with wearable designs that lend themselves to every area of your lifestyle.
- Pros: Inclusive.
- Cons: Stuff sells out all the time.
- Size range: Bras from 30A-44F and undies from XXS-4XL.
“I practically live in Skims underwear, but my favourite by far is the Fits Everybody stretch-woven T-shirt bra, which is perfect under camis/camisoles. The material feels incredibly soft on my skin, it's true to size, and the flexible underwire and lightly lined cups strike the perfect balance between comfort and support. Plus, the adjustable straps make it a great fit for everyday wear.” – Mayola Fernandes, Glamour's Commerce Writer.
7. Bluebella
Why we love: Bluebella lingerie is a firm favourite among GLAMOUR editors for its trend-led, expensive-looking lingerie that doesn't cost your entire salary. They're a British lingerie brand, with underwear that aims to be both intimate and luxurious.
- Pros: “Most of the stuff I have from Bluebella has lasted me years – it's such good quality.” – Georgia Trodd, Glamour's Senior Commerce Writer.
- Cons: Although they cater to a wide range of sizes, they don't feature any plus-size model images.
- Size range: Bras from 30A-42F and undies from UK 6-20.
8. Pour Moi
Why we love: Pour Moi sells one bra every 30 seconds – that's no mean feat. Prices are modest, styles are sexy, and you can even get your hands on some nightwear, sportswear and swimwear while you're at it.
- Size range: Bras from 32A-44J and undies from UK 8-22.
Save when you shop for the best lingerie brands with these Pour Moi discount codes.
9. Gossard
Why we love: A great brand for those who wish to celebrate their curves (as you should!), Gossard's designs are inspired by the 1900s French actress Sarah Bernhardt's on-stage corseted silhouette.
- Size range: Bras from 30D-38G and undies from XS-XL.
10. Lemonade Dolls
Why we love: Not only do Lemonade Dolls use materials which are responsibly sourced (all of the elastic it uses is recycled), but it also caters to a much wider range of sizes and body types. Think: bras for bigger boobs and curvy/plus size underwear sets that are actually sexy. Finally!
- Size range: Bras from 30A-44H and undies from UK 6-24.
11. ASOS DESIGN
Why we love: Expensive-looking lingerie doesn't have to be a luxury. ASOS Design is one of the best lingerie brands around for speedy delivery, trend-led styles and affordable prices.
- Size range: Bras from 30A-40G and undies from XS-L.
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Save when you shop for the best lingerie brands in the United Kingdom with these ASOS discount codes.
12. Knickerbox
Why we love: Showcasing an impressive, curated offering via a selection of much-loved lingerie brands – including Calvin Klein, Nudea, Modibodi, Sloggi and Tommy Hilfiger – as well as their own in-house lingerie brand KBX, the platform (which doesn't sell sex products or toys) is the very welcome yin to Ann Summers' famously sexy yang.
- Pros: “Housing so many different brands all under one roof and with such a variety of colours as well as sizing, you could have a new set for every day of the month.” – Neamh Randall, Glamour's Commerce Photo Editor.
- Cons: None from us!
- Size range: They carry multiple brands, so it varies across the board.
13. Savage x Fenty
Why we love: Savage x Fenty is still flying the flag for inclusivity and body positivity, and has repeatedly sold out since hitting shelves three years ago. It started as a subscription service in 2018 and is now stocked by the likes of Amazon and ASOS. They even stock men's underwear, too.
- Size range: Bras from 30A-46G and undies from XS-XXXXL.
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14. Playful Promises
Why we love: This brand prides itself on making over 80 bra sizes as well as UK dress sizes 8-28 (or US 4-24). You'll find everything from stand-out, mischievous, and sexy designs to pretty and practical ones, but never anything boring or beige.
- Size range: Bras from 32A-44H and undies from UK 8-24.
15. Nudea
Why we love: Those days when you're working from home and want that naked feel but still need to wear something to feel appropriate? Nudea is your one-stop shop.
- Size range: Bras from 30A-40GG and undies from XS-XL.
16. Marks & Spencer
Why we love: There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, the best shapewear and more.
- Pros: Affordable.
- Cons: Not hugely adventurous styles.
- Size range: Bras from 30B-42E and undies from UK 6-28.
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Save when you shop for the best lingerie brands with these Marks & Spencer discount codes.
Why we love: Making shopping for lingerie online a total dream, you can filter styles to within an inch of their lives to find the very best style for you (underwired, strappy, non-wired, T-shirt bra, hip-hugger briefs, thongs and more).
- Pros: “I wear VS knickers every single day because they are, without fail, the comfiest and hardest-wearing I've ever tried. They're seamless under clothing too, which is a big must for me.” – Georgia Trodd, Glamour's Senior Commerce Writer.
- Cons: They've broadened their sizes, but they're still not the best.
- Size range: Bras from 30A-38DD and undies from XS-XXL.
18. Calvin Klein
Why we love: Founded in 1968, everyone and their mum knows the iconic Calvin Klein. The Modern Cotton collection (especially the bralettes and high-waisted knickers) is a bestseller and is oh-so comfy and really, really flattering.
- Size range: Bras from 30A-40E and undies from XS-XL.
19. SPANX
Why we love: It may be the OG in the shapewear game, but that's not actually what we love most about SPANX. Alongside their figure-smoothing briefs, control pants, slips and other high-quality undergarments, they stock what is – perhaps – the most comfortable bra of all time: the Bra-Llelujah.
- Size range: Bras from 32A-38D and undies from XS-XXXL.
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Our guide to buying from the best lingerie brands:
- Know your bra size. Luckily, most of these designers offer tips and tricks on their websites to show you how to measure your bra size and pick something that'll fit like a glove, and lots of them have advisers who you can chat to live on site so you won't necessarily have to go for an IRL bra fitting.
- Buy something you like, and buy it for you. Lingerie is about empowering yourself, it's not there to satisfy others (that's just a benefit).
- Consider which shapes/styles will suit your body. Buy the silhouettes you know you'll wear most and that'll flatter your figure, and, remember, you're not made to fit into clothes they're made to fit you.
- Don't be scared of colour. Have fun with brighter shades under your outfit - its an instant mood booster.
The 2026 lingerie trends to look out for:
It can be hard to entirely predict what lingerie trends will emerge and stay on the scene with the fast paced nature of the fashion industry. However, after taking a deep dive into Google search trends and the most popular brands on the scene right now (which we've included for you below, don't you worry), the insights are clear.
Sustainability is a huge focus for brands this year – we're talking recycled fabrics and ethical production practices – plus gender inclusive lingerie and inclusivity in brands size ranges. Personalised lingerie is also something of a hot topic. No, we're not talking about the initials on your full cup bra; we're talking about having the ability to select your preferred style, colour, size, and the opportunity to mix and match pieces easily. Last but not least (and probably our favourite) it's all about comfort and versatility. Goodbye, uncomfortable, wired bras, it's a seamless bralette world now.
How we chose the best lingerie brands in this guide:
We pride ourselves in knowing about the best lingerie brands, especially since, as a team of 30+ people, we all have such varying tastes and requirements. It's because of that that you'll find a broad range of labels; from sexy lingerie brands to practical ones and everything in between. We've tried and tested the majority of them so you don't have to, taking things like fit, wearability, cost and style into consideration while wearing them for a multitude of events (from everyday to date night). Read more about how we test things here.
Why we've created this guide
It's important that women have strong foundations to their outfits and lingerie is the best way to create such. If you're uncomfortable in your underwear, chances are that'll translate throughout the rest of your ensemble and – if you're anything like us – put you in a bad mood for the rest of the day. The lingerie brands we've recommended above are all ones we love and rate, because we don't gatekeep here; every body deserves to look and feel good with size-inclusive/comfortable/flattering styles.
If you're after something a bit more specific, here's where to head:
- 17 of the best bras of all time to fill your underwear drawer with.
- Strapless bras have solved the ancient lingerie dilemma: they're comfy and supportive (no, really).
- These are the best push-up bras that will make you feel so confident.
- The best sleep bras that you'll actually be able to get a good night's kip in.
- These are the dreamiest plus size lingerie sets to treat yourself to RN.
- The best sports bras for support while you work out.
- The best bridal lingerie for after you've said 'yes' to the dress.
- If you've got B-cup boobs or smaller, these are the very best bras for small boobs to try.
- The best bras for big boobs that'll serve up all the support you need.
- 11 mastectomy bras that are supportive, comfortable, pretty and flattering.
For more from Glamour UK's Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
