Quicken Loans CMO Casey Hurbis talks about ‘excellent partnership’ with actor Jason Momoa in new Rocket Mortgage marketing campaign
Rocket Mortgage can have a really busy Tremendous Bowl Sunday. Not solely will the Detroit-based mortgage firm companion with the NFL for the Largest Tremendous Bowl Sq. Contest Ever– with tens of millions of prizes! – however the firm will even function the brand new “Get Snug” marketing campaign in an advert that includes Jason Momoa.
Try the teasers under.
Quicken Loans Advertising and marketing Director Casey Hurbis gave an outline of how the idea has developed.
“We began completely different concepts over the summer season, and one explicit idea rapidly rose to the highest,” he instructed USA Right now’s Advert Meter.
And with that idea, there was one individual that got here to my thoughts – the Aquaman himself!
“It was with Jason – this entire idea of ‘getting comfy at house’. And when he noticed the concept, the suggestions we bought was ‘oh my god I’ve to do that!’ “
The proper match: America’s greatest mortgage lender and one among Hollywood’s greatest stars, collectively on the largest stage.
Momoa, who jumped on the probability to collaborate creatively, is thrilled the entire world is seeing the place:
“Persons are going to be blown away by the Tremendous Bowl publicity. The creation was superior and all of us labored collectively to make it hysterical. I bought to giggle at myself a bit, as did my spouse, and we had a good time. The spot made us giggle, and it should make America giggle too. I can not wait to listen to what everyone seems to be considering. “
It is a mutual feeling for Casey Hurbis, who added:
“Having the facility of Jason and the manufacturers (Quicken Mortgage) collectively, simply figuring out the excessive stage of content material we produced, we knew that by having him do his very first business, we might construct loads of momentum round it. , ”Hurbis stated. “And we’re excited to convey not solely Tremendous Bowl Sq. to life, however the countryside as effectively.”
Ensure to maintain an eye fixed out for your complete Tremendous Bowl Sunday spot and do not forget to enroll to play Rocket Mortgage® Tremendous Bowl Squares Prize Draw!