Why The Future Of The Ecommerce Industry Is In Exploring DIY Templates
In this digital age, the world is teeming with transformational initiatives, and Do It Yourself (DIY) is one of them. Here are some examples of disruptive innovations that have modernized and democratized their products through DIY and achieved enormous success.
- Uber and Lyft / Ola have shaken the taxi industry
- Airbnb and OYO have shaken up the hospitality industry
- Amazon and Myntra have shaken up the retail industry with online sales
- Facebook and Snapchat disrupted communication
- Bitcoin (cryptocurrency) has turned traditional banking upside down
India, which has always been a large Do-it-for-Me (DIFM) market, is now quickly adopting DIY models. And COVID-19 has given it a big boost.
Here’s how DIY solutions are changing the future of ecommerce:
online DIY stores
Starting an ecommerce business starts with building a great ecommerce website. Many business owners either lack the budget to hire a whole team of HTML / web developers to build their website or don’t have the patience for the long process.
Here, the DIY solutions are really useful; they not only help brands create an attractive website but also save them a lot of time, money and effort.
On platforms like Shopify, Instamojo, and ANS Commerce, e-commerce brands that have thought about starting their business have a choice of different themes and designs for their website.
It also leverages the brand to partner with other available apps that can help monitor inventory, shipping logistics, managing returns, initiating retargeting campaigns and more.
DIY template for customer service
Self-service portal for order searches, cancellations, resolutions and rewards
Self-service portal for order tracking enables the customer support team of e-commerce companies to create and manage a place where customers can easily find answers to their questions related to order tracking , and can answer questions like when they will receive their order, how they can cancel orders, how they can claim rewards, etc.
Creating a self-service forum using automation provides greater control over contact support and customer inquiry tracking, reducing your customer support involvement by nearly 50% .
You can take delivery anxiety away from your customers by giving this self-service portal the touch of your brand and allowing customers to track their orders every step of the way with just one click.
Self-service portal for making returns and refunds
After the order has been delivered, if the customer wishes to return the product, it is possible to create a DIY process (return panel to make the return request) for quick returns. After all, returns are also part of the post-purchase experience for customers.
A self-service returns portal allows customers to place their return requests and track the status of their return, without any assistance from the customer support team.
Allowing your customer to make their own return requests and check why will also allow you to understand their expectations of the product and the brand.
Up to 95% of customers tend to buy from the brand again if their return process is easier. Thus, reduce the lengthy manual processes and phone calls / emails used earlier to send return requests. Offer your customers the self-service portal, a simpler and more efficient way to return their orders.
Virtual trials and dressing rooms
In the world of online shopping, customers are still not sure about their purchase because they don’t know what the product will look like in real life.
Many questions arise, such as:
– What will the home decoration look like in their house, wall, etc. ?
– Which glasses will best suit their face?
– What style and size of shoes will best suit their feet?
– Which dress will suit them best?
Providing your customers with a virtual space where they can try the products on to see how they look will help them choose better.
DIY decoration and furniture assembly
There has been a boom in D2C brands in this category, providing furniture that is easy to assemble and do it yourself. These brands have designed their products in terms of size, design, and weight that can easily fit into today’s busy lifestyle.
From desks to chairs, cabinets to kitchen cabinets and more, all are available at affordable prices and materials that can be shipped in flat packs. The compact nature (easy to take apart and move anywhere) allows customers the creative freedom to decorate their home as they please, providing them with premium satisfaction and a lifetime experience.
Why Do Ecommerce Businesses Need DIY Processes?
Digital innovations have also pushed the boundaries of businesses and allowed them to break out of standard processes to reach new heights in terms of service, product quality, productivity, efficiency and profitability.
Ecommerce brands should also embrace and implement the concept of DIY process and raise the bar to provide great service and experiences to their customers and take the competition head-on. This will result in::
* Improved customer experience
* Increased customer loyalty
* Reduced operational time and costs
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)