11 best new products to drop at Sephora this month, tried & tested
As someone who writes about beauty for a living (and spends most of her disposable income on it too), Sephora is still my go-to. It’s where I go to top up the staples, have a little browse for “what’s new”, and then immediately lose all self-control the second I see the words new in.
I check that section more than I care to admit, but it does mean I’m usually first to spot the launches that are actually worth your time. Whether you’re on the hunt for the best foundation, a bronzer for that sun-kissed glow, Hailey Biebers iconic blushes (yes, Rhode is on Sephora now), or a moisturiser to save your skin this winter, Sephora is basically a one-stop shop for a routine refresh.
So here it is: my monthly edit of the best new products at Sephora. The launches that have genuinely caught my eye, made it into my routine, or at the very least onto my “okay, I need this” list.
Why you should trust me:
I’ve been a beauty writer for close to six years now, and testing products is literally part of my job, so it’s safe to say I know ball when it comes to makeup and skincare (not to big myself up). While I have multiple sites i like to shop for my products on - LookFantastic, Cult Beauty and Amazon being a few, Sephora is always the one I go to for exciting new product launches and what the cool girls are buying.
So think of me as your Sephora personal shopper: most of these picks I’ve already tested and worked into my own routine, and the rest are sitting pretty in my basket waiting for payday. I’m not just here for cute packaging either, I dig into ingredients, think about what works for different skin types, and properly try things before I tell you to spend your money. All that’s left to say is… let’s go shopping.
Ahead, my full edit of the best new Sephora products to shop right now.
Don't forget to check out our Sephora discount codes to save before you purchase.
I’ve tried more mascaras than I’d like to admit - some amazing, some not so - but this new one from UKLASH has replaced every single one in my makeup bag. It gives instant length and curl, and actually stays put all day (zero flakes or smudges). I’ve been using it in shade Mocha (a lovely natural brown) during the day for that effortless ‘no-makeup makeup’ look, and switching to the black shade when I want a more dramatic lash look. The best part, though, is how you take it off. All you need is a bit of warm water and it literally slides off - say goodbye to endless scrubbing and losing lashes in the process.
Summer Fridays Pink Dew™ Gel Cleanser
I’m not usually a gel cleanser fan, but Summer Fridays Pink Dew™ Gel Cleanser is doing a very convincing job of converting me. It’s got a soft, fresh floral scent, and the gel turns into a bouncy lather that removes every ounce of makeup and daily grime without leaving my skin feeling tight or stripped. It’s gentle enough to use morning and night, and works well across sensitive, oily and acne-prone skin, which makes it an easy one to reach for day after day.
GISOU Honey Glaze Collagen Lip Mask
You’ll rarely find me without a lip gloss or balm on my desk, in my bag, or glued to the back of my phone case (yep, Rhode, I’m looking at you). I love a gloss for daytime, but lip masks are the real MVP if you want properly nourished lips, and Gisou’s Honey Glaze Collagen Lip Mask has honestly been a lifesaver for my chapped January lips. It comes in the cutest little pot, and the formula is instantly buttery and moisturising without that horrible sticky feeling.
It’s packed with Mirsalehi Honey plus collagen, ceramides and hyaluronic acid, so it’s doing more than just looking shiny, my lips genuinely feel softer and smoother after using it. My only gripe is that it’s pretty small, so I don’t see it lasting long if you’re a constant re-applier like me.
Medik8 Niacinamide and Peptide Serum
While I haven’t tried this one myself just yet, Medik8 is easily one of my favourite skincare brands, most of my routine includes at least two of their bestsellers at any given time. I’m also a niacinamide loyalist (it’s the secret to calmer, healthier-looking skin IMO), so this new 10% Niacinamide Serum with Peptides & NAG has gone straight in my basket. It’s designed to target the whole “pores, blemishes, redness and texture” situation while supporting the skin barrier too, and the brand claims you can see noticeable improvements in as little as seven days.
If you’ve got congestion-prone skin and you like your serums lightweight but hardworking, this is definitely worth a try.
TATCHA The Longevity Memory Cream
With longevity being a bit of a buzz word in beauty rn, it was only fair to give TATCHA’s brand-new The Longevity Memory Cream a try - and no surprises here but, I’m obsessed. Since it landed on my desk a few weeks back, I’ve been using this hydration hero every night since. The J-beauty newbie is powered by the Okinawa Cellescence Complex, and is designed to support elasticity and natural ceramides, so skin looks brighter and feels less tight, and the texture is the main reason I’m obsessed, it’s a bouncy, jelly-like gel-cream that melts in and leaves a dewy finish without feeling heavy. Also, the tiny gold spoon it comes with is such a cute touch (and stops me digging my fingers into the pot).
Yves Saint Laurent Lash Latex Mascara
If there’s one makeup product I can’t leave the house without, it’s mascara - and I’m a sucker for a new launch (especially when it comes from YSL). Formulated to sculpt from root to tip, it’s been designed to deliver length and lift for up to 24 hours - what we like to hear. Onto the sciencey bit now, the formula is infused with holding waxes meaning it’s sweat and smudge-resistant - even during that reformer session. The brush is also equipped with 496 micro-bristles to fan out lashes, and it even includes hyaluronic acid and iris florentina root extract to help condition and plump lashes - we love a multi-tasking queen.
ARMANI Luminous Silk Skin Tint Foundation
Armani’s Luminous Silk has been a long-time favourite foundation of mine, so the fact they’ve upgraded it has my full attention. The new, enhanced formula still gives that weightless, glowy, “your skin but better” finish, but now with truer-to-skin shades (finally) and a few skincare extras thrown in for good measure. It’s still medium coverage, still blurs and smooths like a dream, but it’s now packed with niacinamide, glycerine and Mediterranean flower extracts to keep skin hydrated for up to 24 hours. Add in the revamped shade range and improved pigment tech for a better match, and it’s basically Luminous Silk… but better for your skin.
Dr Sam's Flawless Neutralising Gel Roller
If you’re someone who tends to break out in the same places over and over again, usually the jawline, forehead, or even chest and back, Dr Sam’s Flawless Neutralising Gel Roller feels like a very sensible addition to your routine. It’s the original Neutralising Gel that already has a loyal following, just in a bigger format with a roller applicator that makes it much easier to apply evenly (extra tip, pop it in the fridge to double as a de-puffing tool).
I love that you can swipe it over an entire area rather than dotting product on individual spots, which always feels a bit reactive. It’s lightweight, sinks in quickly, and doesn’t leave skin feeling sticky, making it far easier to use consistently, which is usually where spot treatments fall down.
Augustinus Bader The Serum Nomad
This is one of those products you want to hate because of the price, but hate to break it to ya, it really does work. Augustinus BaderThe Serum Nomad is an intensely hydrating, fast-absorbing serum designed to tackle the big issues - dullness, dehydration, elasticity and visible signs of ageing - all in one very sleek, very gold tube.
It’s powered by the brand’s TFC8® (yes, the same star ingredient in Viccy B’s foundation drops), aka their Trigger Factor Complex. It’s a blend of vitamins, lipids and peptides designed to support skin renewal and help address signs of damage over time. The texture is lightweight, sinks in quickly, and sits nicely under moisturiser and SPF, so it’s easy to slot into your routine. Apply it over the face, neck and décolleté area - just try not to think about the price when doing it.
Dr Jart+Cryo Rubber Brightening Mask
If my skin needs a little reset, I always reach for a good face mask, especially to lock in moisture during winter or on a long flight. Dr Jart+ Cryo Rubber Brightening Mask is inspired by Korean cryo facials and is designed to cool, deeply hydrate and reduce water loss in just 20 minutes. It’s a two-step treatment with a hydrating ampoule and a cooling rubber mask that helps seal everything in, leaving skin looking brighter, plumper and properly refreshed. It’s dermatologist tested, suitable for sensitive skin, and great when your complexion needs a quick moisture boost.
Sephora Collection Lip Tint Felt Liner
If there’s one makeup item I’ve been reaching for on repeat, it’s a lip tint - especially since the whole WONDERSKIN lip stain (yep, the blue one) took over my TikTok FYP. This felt-tip version from Sephora Collection is not only fab for precision, but it has impressive staying power too, according to users. The ballpoint-style tip makes lining and filling quick and neat, and the formula sticks around without budging - even after tucking into your lunch.
There are six shades to choose from, but my favourite has to be Terracotta Ink - a gorgeous pinky nude that goes with every makeup look from day to night.
